• Good design is innovative. • Good design makes a product useful. • Good design is aesthetic. • Good design helps us to understand a product. • Good design is unobtrusive. • Good design is honest. • Good design is durable. • Good design is consequent to the last detail. • Good design is concerned with the environment. • Good design is as little design as possible.
I feel completely uninspired as of late. I sit at my computer and look at loads and loads of beautiful designs... I should be inspired, but when I try to make something of my own, it falls flat. I've been trying my damnedest to create something unique, something fresh... but then just go with what is easy. I guess that's why one goes to school. To learn the basics, the guidelines, to free the creativity which is hiding inside. I was accepted to attend OCAD in Toronto, so I'm packing up the computer, and moving on out east. It will be quite the adventure, and its what I desperately need.
I have always been inspired by Danish design, and Bang & Olufsen has always been at the forefront. Here I tried to create my fathers old 7002 Beocenter in photoshop. It's obviously a quick job, but I could spend a year on it and it would never be perfect.
Here's something I've been working on for a while now. It's an identity for an artist friend who is teaching at the University of Portland. She needed a business card, letterhead, CV update, disks, and an envelope made up. She wanted something very minimal, yet would show her design sensibility. We both agreed on Helvetica and went from there...